Noom Subscription: What It Costs, What You Get & How to Cancel

Almost nobody searches "Noom subscription" because they want to admire the pricing page. They want one of three things: to know what it costs before signing up, to work out what they just got charged for, or to cancel. This page answers all three, in that order.

The short version

• Cost: roughly $60 to $70 a month month-to-month, or about $209 for a year paid up front, as of mid-2026.
• Free tier: there isn't one. The quiz and the cheap intro period are the only way in, and both end in a full-price charge.
• Billing: annual plans are charged as a single lump sum on day one, not spread across the year. This is the single biggest source of surprise charges.
• Cancelling: if you signed up in the app on an iPhone, cancel through Apple, not through Noom. Cancelling inside Noom does not stop an Apple or Google charge.
• What you're paying for: a psychology curriculum and coaching, not a food tracker. If you only want calorie and macro logging, you are massively overpaying.

What a Noom Subscription Actually Includes

Noom sells a behaviour-change program, and the food log is a supporting feature rather than the point. A standard subscription gets you:

• Daily psychology lessons drawn from cognitive behavioural therapy, covering triggers, habit loops, and emotional eating, with short quizzes.
• The colour system that sorts foods into green, yellow, and orange by calorie density, nudging you toward filling foods without banning anything.
• A coach you message in chat, plus group features for peer accountability. Coaching is increasingly AI-assisted, which is worth knowing given the price.
• A food and weight log, which is competent but noticeably slower and thinner than what dedicated trackers offer.

Noom Med, the clinician-supported tier built around GLP-1 medications, is a separate and considerably more expensive product. If you were quoted a number well above the figures below, you were probably looking at Med.

Noom Pricing in 2026

Noom runs promotions constantly, and the price you are shown depends on the answers you give in the onboarding quiz, your region, and whatever test you happen to land in. Treat the numbers above as the shape of the pricing rather than a quote. The figure on your own checkout screen is the only one that counts.

Why the Charge Surprises People

Three details cause almost every complaint about Noom billing, and none of them are hidden exactly. They are just easy to skim past.

1. The trial converts automatically. A "$1 for two weeks" offer is a subscription with a discounted first period, not a free look. If you do nothing, it renews.
2. Annual means annual, up front. Noom quotes the annual plan in per-month terms during signup, but takes the full amount as one charge. Seeing $17 a month in the flow and $209 on the card statement is the classic Noom moment.
3. The quiz softens the number. By the time pricing appears you have spent ten minutes answering questions about your goals, which is exactly the point at which a price feels smaller than it is.

None of that makes Noom a scam. It does mean you should decide on the annual commitment before you start the quiz, not after.

How to Cancel a Noom Subscription

The critical thing: cancel wherever you paid. If Apple or Google took the money, only Apple or Google can stop it, and turning off your Noom account will not.

If you signed up on an iPhone or iPad

1. Open Settings and tap your name at the top.
2. Tap Subscriptions.
3. Select Noom, then Cancel Subscription.

If you signed up on Android

1. Open the Google Play Store and tap your profile icon.
2. Go to Payments and subscriptions, then Subscriptions.
3. Select Noom and tap Cancel subscription.

If you signed up on Noom's website

Cancel from your account settings in the app or on the web, or message your coach and ask them to close the plan. Keep the confirmation email. Web signups are also where a refund request is most likely to get a human response.

In all three cases, access usually continues until the end of the period you already paid for. Cancelling on day two of an annual plan does not end your access on day two.

Can You Get a Refund?

Refunds on annual plans are handled case by case, and the further you are into the term the less likely one becomes. If you were charged the full annual amount within the last few days and have barely used the app, ask promptly and in writing. For App Store purchases, request the refund through Apple's own Report a Problem flow rather than through Noom, since Apple is the merchant of record.

Is It Worth $209 a Year?

Honestly, it depends on which problem you have.

Noom is worth considering if your eating is driven by stress, boredom, or habit rather than by not knowing the numbers, and you have tried plain trackers and drifted away from them. The curriculum is genuinely aimed at that, and a program with structure and a coach is a different product from an empty food diary.

Noom is poor value if what you actually want is to know how many calories and grams of protein are in your lunch. That is a solved problem, and a $209 curriculum is not the tool for it. For a fuller assessment, read the Noom review, or see how it stacks up in Noom vs Weight Watchers.

Cheaper Ways to Get the Same Result

For context on what a year of tracking costs elsewhere: MyFitnessPal Premium is around $80 a year, Cronometer Gold is around $50, MacroFactor is around $72, and Bento Bunny is free to download. That last one matters most if the tracking itself was the sticking point. Bento Bunny lets you type what you ate in plain words, snap a photo of the plate, or scan a barcode, and the AI works out calories and macros in a few seconds. On iOS 26 and later it runs on-device, so your meal photos never leave your phone.

If you built good habits on Noom and simply do not want to pay $60 a month to keep logging, that is the cheapest possible landing: keep the habits, drop the subscription. See the guide to switching away from Noom, or browse Noom alternatives if you want coaching at a lower price.

The bottom line

A Noom subscription costs about $60 to $70 a month, or roughly $209 charged as one payment for a year, and there is no free tier waiting behind the trial. It is a fair price for a behaviour-change program and a terrible one for a calorie counter. Decide which of those you are buying before the quiz talks you into the annual plan, and if you are cancelling, do it in the App Store or Play Store rather than in Noom itself.